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EXPERIENCE DESIGN
Levy Convention Centers
CONVENTION CENTER DIVISION
EXPERIENCE SUPPORT OUTLINE
High-Level Overview
'EXPERIENCE-SHARE' PROPERTY SUPPORT
Provide guest, client, and partner experience strategy insights & creative special project guidance to Convention Center Division properties that are assuming costs associated with Area Experiential Support
SITE ASSESSMENT VISITS
Visit participating 'Experience-Share' Convention Center Division properties, and identify areas of opportunity for experience-driven project focus and/or modifications to current processes & physical state by providing a comprehensive feedback report and property specific experience suggestion plan with product, process, design and experience initiative ideas for consideration
PROPERTY SPECIFIC PROJECT VETTING
The Area Director of Experience Design works off of a structured project calendar, with the main responsibility of providing support in identifying and developing roll-outs of global experience solutions for scalable, division-wide, property implementation
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Property specific projects will be discussed and vetted, annually. The Area Director of Experience Design will meet with 'Experience-Share' Levy CC Property Leaders at their site with an "Experience Assessment Visit", to discuss desired projects on an annual scheduling basis. All property project requests must be submitted by the Levy property GM/ DO with advance notice, and will be evaluated by the property's respective Regional Director of Operations, jointly with the Area Director of Experience Design and Division President as part of the vetting process
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​Together, the vetting team will determine the appropriate processes for project execution. They will outline extended project support resources if needed, they will shape viable project timelines, and agree upon extent of project scope
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The Scope and timeline of projects will determine the level of the Area Director of Experience Design’s direct involvement. Often times, additional internal or contracted support will be needed to execute project tasks. However, the Area Director of Experience Design will continue to have oversight over project progression to ensure initiatives and goals are being met appropriately and there is cohesion between property/ partner needs and the active project participants
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Interruptions to a project in process based on pre-determined outlined timeline and scope of work may result in the revaluation of project support and support availability. Additionally, adjustments or additions to a project’s agreed upon scope of work, may also result in revaluation of support resources
APPROVED PROJECTS: DEVELOPMENT PLANNING
Work, meet with on-site, and collaborate with Levy Property Leaders and/or Property Partners, as needed based on project agreements and overarching project scope
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Project management with development/ installation responsibilities, as well as post-project completion maintenance duties will be adopted by the individual properties, based on agreed upon assignment ownership roles
'POP-UP' PROJECTS
'Pop-up' projects (projects that have not been outlined within annual vetting - or projects that have been requested with a start or completion date of less than 6 months from requesting date), will be reviewed to determine when availability exists within active project schedule, and what other resources may be available to support if needed
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All pop-up project requests must be discussed with the property's Regional Director of Operations, prior to consideration with Division President/ Area Director of Experience Design
SELF-OPERATED PROJECT GUIDANCE
Area Director of Experience Design will provide trusted list of vendors and directional support outline to properties that will be assuming primary project development roles & responsibilities from a unit level
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HIGH-PROFILE EVENTS:
EXPERIENCE STRATEGY SUPPORT
The Area Director of Experience Design serves as an Experience Strategy Consultant to the Levy property leadership & operations teams, in the pre-planning, experience development phases
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Experience Design Event Strategy Guide: Provided to property operators as an outline of experience services, a database of experience 'value-adds', and a structured list of suggested planning steps
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Experiential Event Support falls under the category of "property specific project support", and must be identified as a project request during the annual review/ vetting process
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On-Site Area Director of Experience Leadership Support Outline:
Provided for alignment on on-site expectations. All pre-planning development projects are provided with the intent for the property to own the operational setup and execution of event function(s), past the experience consulting, ideation development, and concept creation support phases. When scheduling permits, the Area Director of Experience will attend the property hosted event function(s), and provide a variety of on-site experience tasks & insights
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On-Site Experience Operator Support Services Outline:
Should on-site operational support for station setups, vendor direction and/ or team member direction be needed beyond the outlined leadership oversight tasks provided with the Area Director of Experience Support, there is potential for arrangements to be made to contract an on-site Experience Operator
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Click here to view outline for Experience Support with Events
DESIGN OVERSIGHT
Provide properties with oversight on:
Right-fit custom or stocked equipment & catering furniture product selections
Finish choices and build specifications that support property aesthetics
Design direction and/or feedback with spatial interior modifications, new construction builds, and stand refreshes
Work with third party architects and designers to ensure there is alignment between their processes and suggestive design directions, and the contracting property's needs
EXPERIENCE DESIGN WEBSITE MAINTENANCE
Provide a regular distribution of valuable experience-related products, processes, best practice suggestions, ideas, instructions, tools, and trending information, to the entire Convention Center Division
BEVERAGE STRATEGY TASK FORCE SPONSOR
Provide experience-driven ideation, influence and direction with beverage project initiatives
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Discuss beverage project priorities with CC Regional Leadership Team, and communicate to Task Force for prioritized focus
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Maintain team oversight and ensure progression with beverage program developments, in partnership with the Regional Leadership Task Force Representatives and Core Solutions Beverage Team
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Create opportunities, platforms and processes for the sharing-out of beverage developments, best practices, case studies, minimum standards, and toolkit assets
CANVA CREATIVE MANAGEMENT
Co-manage CC Division's Canva Enterprise Account, with ongoing suggestive template additions & general creative oversight
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Providing direction with the usage of Canva as a Graphic Design tool allows for properties to design all of their own internal signage, presentation decks, storytelling & messaging collateral needs, and more
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If a property requires Graphic Design assistance beyond what they are able to create in-house with their internal teams, the Area Director of Experience Design will refer the requesting property to a Graphic Designer within Levy's network - or suggest names of Graphic Designers available for contract work
DIVISION 'ALL-HANDS' CALL EXPERIENCE SEGMENTS
Participate in bi-weekly Convention Center hosted 'All-Hands' call by providing an 'Experience Highlight' share with the most up-to-date, influential, and topical experience-driven subjects
'PROPERTY SPOTLIGHT'
Create a process and platform for the distribution of 'Property Spotlight' share-outs, that encourages awareness and exposure with all of the Convention Center Division's note-worthy accomplishments, division-wide benefiting ideas, and innovative developments
'FEED FROM THE FIELD'
POST ADMINISTRATION
Manage Levy Dish - Feed from the Field posts for the Convention Center Division
UNIT-LEVEL EXPERIENCE MENTORSHIP & FUTURE ROLE MANAGEMENT
Oversee and manage unit-level Experience Directors, as well as individuals who have been identified as candidates for a future position as an Experience Director within the Convention Center Division
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Provide outline of position expectation & framework, as well as toolkit training assets for experience related goals & responsibilities
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Proactively expand experience reach, with increase in labor force through mentorship programming and creating opportunities and training for individuals seeking involvement with division-wide Experience Projects (i.e. High-profile event on-site Experience Support, New Business RFP Presentations, etc.)